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There is major google serp update at November 2008.

good content sites begin to get higher and higher in google search engine results.

sites that work only on link building and don’t put a real fresh content and / or using duplicate content are going down in search results.

lots of changing in all site search results because of this update – it’s look like google dancing.

also it’s look like a google backlink update too.

in the past when google dancing accord and google backling update the next step are google pr (page rank) update.

it’s look like that more and more the end of seo (search engine optimizatio) as we know it.

google new serp are all about fresh content and new Google LSI Algorithm

also you can read Google Technology to understand more how Google think of search engine results.

see also Google SERP Update October 2008

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